Past Event

Industry 4.0 Masterclass: Driving the Revolution in Service

October 6, 2021
12:00 PM - 1:30 PM
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Program Description

A new normal means a new level of service. Are you ready to exceed expectations and meet the demand for dynamic, frictionless and highly visual interactions in the service industry?

Think augmented reality (AR) is just for online gaming? Think again — it’s the future of the service industry. And with rising customer expectations, an ever-widening skills gap and the battle for top talent all underpinned by evolving Environmental, Social and Governance targets (ESG), employing AR to transform the service experience is a must.

Learn how to put together a winning enterprise AR strategy at our exclusive, virtual seminar brought to you by the Columbia University Center for Technology Management and Xerox.

In addition to exclusive, actionable insights, all attendees will receive a post-seminar certificate of course completion from the Columbia University Center for Technology Management.

Agenda highlights include top-to-top teaching from some of the industry’s best and brightest minds:

Featured Speakers

Dr. Arthur M. Langer
A leading academic whose work focuses on the intersection of technology and organization structure.

Discussing leadership, human capital as a platform, designing the digital organization, winning the talent battle, seeing everything as an IoT device and much more.

Steve Bandrowczak
President and Chief Operating Officer at Xerox with 30+ years experience as an IT professional.

Speaking on transforming the services industry, closing the skills gap, consumer life entering the enterprise and navigating the next frontier of disruption and more.

Sam Waicberg
President, CareAR, A Xerox Company with 20+ years experience in leadership and disruptive technologies.

Unpacking why an AR and virtual reality (VR) strategy is essential, why AR is the next Alexa, visual transformation, augmented intelligence and more.

Sam Wilmot
A Columbia University Executive Technology Management alumna and Vice President and General Manager, CareAR, A Xerox Company, will moderate the discussion.