Past Event

The Path to Data Dominance: Forming a Data Strategy to Drive Revenue Growth

June 22, 2021
10:00 AM - 4:00 PM
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The Columbia University Center for Technology Management (CTM) and the Data Science Institute (DSI) are offering an online class that will address the following:

Course Objectives and Key Questions

  1. How to determine the data/knowledge that is unique to your organization
  2. How to use data to create and enhance your digital product portfolio
  3. How to create a data strategy to accelerate revenue growth

This one-day course is designed specifically for business and technology executives, directors, and managers who are interested in learning how to use data science to drive new business opportunities.

Facilitator: Dr. Art Langer, Director, Center for Technology Management; Professor of Professional Practice; Affiliate Member, Data Science Institute 

Instructor: Dr. Arka Mukherjee, CEO, Global IDs; Mentor, Center for Technology Management


Buy your ticket online.


10:00 AM - 4:00 PM (Eastern Time)

The Dominant Growth Model for the Decade                                                                                    

  • Part 1:   An Introduction to Data Dominance
  • Part 2:   The Digital Data-Centric Enterprise

A Data Strategy for Revenue Growth                                                                                                     

  • Part 3:   The Product Strategy
  • Part 4:   The Data Strategy

Designing, Building, and Optimizing                                                                                                        

  • Part 5:   Organizing the Data Ecosystem
  • Part 6:   Building Digital Data-Centric Products
  • Part 7:   Analyzing Product Portfolio Performance

Strategy Execution and Outcomes                                                                                                          

  • Part 8:   An 8-Week Assignment: A Data Strategy for Revenue Growth



  • $1,000 for each individual. Get a 30% discount now by using this code at ticket checkout: SUMMER30
  • Group Discounts are available. Please email [email protected] or call Dr. Art Langer at 212-854-5218.

About the Columbia University Center for Technology Management and the Data Science Institute Collaboration

The Columbia University Center for Technology Management (CTM) is pleased to offer executive education programs in partnership with the Columbia University Data Science Institute (DSI) to provide industry leaders with a better understanding of how to design and manage data science applications in their organizations. CTM’s more than 250 industry mentors and practice instructors combined with DSI’s 350+ leading research faculty provide a unique blend of insights into the role data plays in business.

Course topics typically focus on: best practices from industry leaders who are using data science effectively at their firms; current state of the art applications of data science; and how data science is transforming the ways businesses form strategies and manage operations in a competitive global economy. Our data science executive education is geared to advise leaders from multiple industries, fields, professions, and sectors on how to responsibly use data to evolve the ways in which business occurs in our society.

Learn more about our Customized Programs.

Event speakers