He is also a Founding Partner of RwR Consulting, which focuses on IT strategy and transformation, as well as application portfolio optimization. Reinckens is a former Partner with IBM Global Business Services. He was also previously CIO for Coty’s North American and Latin American operations. At Coty, Reinckens was responsible for all operational systems in the Americas, the corporate data center, as well as all global business intelligence applications. During his 11 years at Coty, he completed the implementation of ERP applications, supply chain planning, warehouse and transportation management, business intelligence and CRM applications. Prior to joining Coty, Reinckens served as a Director in Coopers & Lybrand’s management consulting practice. While at IBM and Coopers & Lybrand, he assisted numerous Fortune 100 clients in developing and implementing IT solutions.